Comment: Esalen was incorporated as a non-profit institution in 1967. Increased attention came to the institute when The New York Times Magazine published an article entitled "Joy is the Prize: A Trip to Esalen Institute" by Leo E. Litwak on December 31, 1967.


The article was to be reprinted numerous times over the years in anthologies of outstanding magazine articles. More immediately, the article brought Esalen to the attention of scores of other media, not just in the U.S. but also overseas. Esalen responded by holding large-scale conferences in cities in the Mid-West, East Coast and Europe and opening a satellite center in San Francisco. This offered extensive programs but was to close in the mid 1970s.


Many of the offerings seemed meant to challenge the status quo such as The Value of Psychotic Experience and even the movement of which Esalen was a part such as Spiritual and Therapeutic Tyranny: The Willingness To Submit and Theological Reflection on The Human Potential. There was also a series of racial encounter groups.

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Joy is the Prize NY Times 1967

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